Thursday, March 18, 2010

Text From Last Night; meager beginnings to success and fame




The new website “Text From Last Night” (TFLN) has created much excitement, but also controversy in the media world. Lauren Leto and Ben Bator both dropped out of law school at Wayne State University last year to create their website that would later famously become known as “Text From Last Night”. This small website has quickly become a huge success and receives around 4.5 million hits per day. So what is “Text From Last Night”? The purpose of the website is enable users to post amusing, embarrassing, or outrageous text messages that received. The original purpose of the website was for Leto and Bator to be able and keep in contact with their friends who had graduated from Michigan State University. However, it quickly became apparent that the website had the potential to be a huge success.

In Stephanie Goldberg’s article, “Web site’s funny texts lead to app, TV show” she discusses the rise of “Text From Last Night” and compares it to other websites with similar functions. One of the more popular websites compared in the article is FML. This website was created in France in 2008, but soon switched to English. Just like “Text From Last Night”, FML exploded and became a world wide phenomenon. The article reveals how Leto and Bator went from being law student drop outs to creating one of the most popular websites on the internet. In the interview between Goldberg and Bator and Leto, it became apparent that their intentions were to keep it small, but after the book contract the whole website took off.

After reading through this article I feel like my understanding of “Text From Last Night” has become increased and I have a better grasp on its origins. I found the interview to be very helpful in creating a more personal perspective on the creation of the website. The thing I find most striking is how quickly the website took off and became so popular in such a short amount of time. The article was very informative in explaining to the reader more information about the website. Specifically it mentioned that tee shirts, a book, I Phone application, and a television show are all things either being created or already available to fans. After reading the article I feel challenged to go out and create my own web site. Hey, maybe some day it will be the next “Text From Last Night”.

Samantha <3

http://www.cnn.com/2010/SHOWBIZ/03/17/texts.from.last.night/index.html?hpt=C2">

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